V.A. – Prosperous Practitioner Summit

JEFFREY BLAND, PhD

Personalized Lifestyle Medicine Institute

Prospering from Patient-centered
Partnerships

• How the consumer-driven health care paradigm will affect your practice
• What the medicine of the future will be about
• The top 2 things a successful practice comes down to

JILL CARNAHAN, MD

Flatiron Functional Medicine

Using Weakness and Fear to Free You
to Do Your Best Work

• The greatest marketing tool you have
• How to get patients invested in the process
• The key to feeling confident charging more for your services

AVIVA ROMM, MD

Women’s and Children’s Health

Structuring a Thriving Practice from
Passion and Persistence

• Why you should be giving talks and evangelizing as much as possible
• How to make every patient a super fan who refers like crazy
• Why you need multiple revenue streams

CHRISTOPHER OSWALD, DC

Hudson Headache

Using Creativity in Marketing; Buying
and Selling a Practice

• Pros and cons of starting your own practice vs. buying an existing one
• Creative marketing tips for a tight budget
• The wisdom of staying flexible and having a Plan B

MARGARET FLOYD, NTP

EatNakedNow.com

Building Your Brand Through Patience, Passion and Relationships

• Why choosing a niche isn’t limiting
• How to make room for creativity so you can discover new ideas for your business
• How to build a memorable brand and grow your tribe

NATHAN ANDERSON, LAc

EnvisionYourWellness.com

Crafting a Business Plan and Hiring Support to Profit From Day One

• How to hit the ground running with a new practice
• Tips for hiring SEO and other online marketing contractors
• Why you need a business plan for a smoother path to success

JAN ROBERTS, Pharmacist

Preconception & Reproductive Health

Developing Multiple Revenue
Streams to Succeed

• The truth behind overnight success
• How to know which opportunities to pursue and which to ignore
• Understand this marketing secret and watch your sales to soar

JACLYN CHASSE, ND

Northeast Integrative Medicine

Integrating Entrepreneurship and Humanity for Remarkable Results

• The keys to successful branding
• How to hire for a smooth transition as you grow
• Why saying “no” can help you find more joy in what you do

KEESHA EWERS, PhD

Fern Life Center

Building an Effective Membership-based Practice

• Why you must adjust to market conditions
• Considerations when shifting to a membership-based practice
• How to keep a good relationship with your list

BEVIN CLARE, Herbalist

Maryland University of Integrative Health

Defining Your Niche Through Your Unique Strengths and Traditions

• How to think about niching in a broader way
• Knowing this one thing can help you attract the right clients
• How to get your best education for free

LIZ LIPSKI, PhD

Innovative Healing, MUIH

Reframing Marketing as Great Education to Bring in New Clients

• How to build your local reputation quickly through talks and media
• Why adopting an entrepreneurial mindset is the key to success
• How to know when it’s time to outsource or delegate

ERIK LUNDQUIST, MD

Temecula Center for Integrative Medicine

Building a Booming
Insurance-based Practice

• Why having a clear vision is essential for accomplishing your dreams
• Billing techniques to leverage your time for a lucrative insurance-based practice
• How to create an office environment that promotes healing

ALEXCIS LOPEZ, LMT

A Transformative Touch

Using Laser-focus and Networking to Create Your Custom Practice

• How long it really takes to build a new practice
• What to do to be taken seriously in your community
• How to decide where to put your focus and which things to let go

RITAMARIE LOSCALZO, DC

Nutritional Endocrinology

Choosing Online Tools and Resources for Your Needs Today and Beyond

• Tips for evaluating online tools and software
• Considerations when setting prices (it’s not just “what you’re worth”)
• The fix for teaching the same things over and over

HENELE E’ALE, ND

Energetic Health Institute

Taking Charge and Getting Centered as a Health Entrepreneur

• Tips for centering yourself and taking charge of your work
• A strategy for avoiding procrastination and getting the “dreaded” tasks done
• Why struggles and difficult situations are good for us

ERIC GRASSER, MD

Unity Medicine

Hat-switching Strategies for a Lucrative Blended Practice Model

• How to “switch hats” between the insurance-paid visits and cash consults
• What not to spend money on to stay nimble and lower your stress
• How to discover the unmet needs of your community

SARAH BALLANTYNE, PhD

ThePaleoMom.com

Building a Massive Online Community Through Sharing and Caring

• The 3 keys to growing a massive online community of fans
• Strategies for creating relevant, in-demand content
• A simple approach for effective, non-pushy selling

JUNE STEVENS, ND

NOR CAL Natural Medicine

Choosing Your Niche and Your Partners for Maximum Impact

• Why starting small is a smart idea
• The key to building a long-term, positive referral network
• How to focus your marketing and selling for best results

DONESE WORDEN, ND

DrDoneseWorden.com

Finding Strong Partners and Trusting Your Gut for Practice Mastery

• Owning your own practice vs. working for others
• Why you need to diversity your income and how to start
• Protecting yourself with contracts and how to evaluate potential partnerships

COLEEN WALSH, MNT

Harvesting Nutrition

Garnering Respect, Compliance and Commitment Through Your Fees

• The keys to getting traction early on
• Why charging more leads to greater respect and commitment
• How to delegate and hire to free up your valuable time

REBECCA HUNTON, MD

Radiantly Healthy MD

Sharing the Cure for the
Common Medical Practice

• How to simplify the move to a direct pay practice
• The impact of free publicity and ways to tap into it in your community
• Easy tips to track practice performance and find financial freedom

TOM O’BRYAN, DC

TheDr.com

Transforming Medical Professionalism Through Leadership

• A simple way to to gain authority and knowledge
• How to practice the act of connection and use it to build success
• A unique method to find your passion and launch the practice of your dreams

DEANNA MINICH, PhD

Food & Spirit

Finding Patterns in Your Work
to Best Serve Others

• A powerful method to find your uniqueness and launch your best work
• How to use abundance-thinking to attract and delight new patients
• An easy way to solve the problem of having too much to do and not enough time

ANDREA NAKAYAMA, NC

Replenish PDX

Using Your Fears to Leap
Forward in Your Practice

• How to use your flops as intelligence to build a better business
• The method for using your story to inspire, attract, and grow a loyal patient base
• The power of taking action to overcome hurdles and hesitation

JEFF GLADD, MD

GladdMD

Creating Your Dream Practice:
You CAN Have It All!

• How to make a safe transition from insurance to a direct pay practice
• A method to build a full practice using your personal philosophy and passion
• The power of technology to expand and build a tribe of loyal patients

ERIK GOLDMAN, Editor

Holistic Primary Care

Prospering From Trends and
Connections in Holistic Health

• A simple way to keep fees low with a direct pay business model
• How the holistic health model is changing and the opportunity ahead
• An easy way to minimize your work load and drive new practice revenues

DAN KALISH, DC

The Kalish Institute

Selecting a Niche and Clinical
Model for Maximum Impact

• The most important shift you must make to move your practice forward
• How to charge what you’re worth and feel good about it
• An easy way to get referrals from your patients

LILLIE ROSENTHAL, DO

Private Practice

Putting Your Patients First
so Fortunes Will Follow

• A simple way to ensure patient compliance
• How to use your best work to build a thriving practice
• An effective way to keep overhead low and bring you peace of mind

SHILPA SAXENA, MD

Family Practice

Impacting Community Health
with Group Visit Models

• The power of a hybrid retainer/insurance model to meet patients where they are
• How to serve more people in your community in less time
• Simple steps to set up a group visit model in your practice

COREY SCHULER, DC

Metabolic Treatment Center

Developing Multiple Revenue
Streams to Succeed

• How to comfortably take action when you’re not fully prepared
• Why niching is important for success and ways to do it
• A simple way to market your services and meet patients where they are

RICH STAGLIANO, MD

Live Fit Medicine

Using Free Consultation Calls
to Convert New Patients

• A simple enrollment process for high end programs
• How to keep costs low and maximize profit while building your practice
• An effective way to manage the ebb & flow of practice revenues

JADE TETA, ND

Metabolic Effect

Using the Freemium Model to
Build a Virtual Practice

• An easy method to attract more people to your website
• How to command authority with one simple branding technique
• A simple method to build programs that wow and win new patients

LISE ALSCHULER, ND

Naturopathic Specialists

Diversifying Your Outreach
to Build a Strong Practice

• The power of public talks to build your brand and your business
• How to use a multi-channel approach that delivers new revenue streams
• A new way to think about marketing and finding comfort with it

SARICA CERNOHOUS, LAc

NaturallyLivingToday.com

Expanding Your Reach Through
Books and Online Teaching

• The power of synergistic partnerships and endorsements
• How to charge what you’re worth
• How to conduct remote consults to save time and money

KEONI TETA, ND, LAc

Metabolic Effect

Making Your Mark with Speaking,
Writing, and Group Visits

• How to model others for maximum practice success
• A simple way to manage time and energy and make more money for your practice
• A powerful method to become an authoritative leader in your community

JACK TIPS, PhD, CCN

WellnessWiz

Using Clinical Mastery to
Build a Thriving Practice

• How to use free classes to build reputation and authority
• The simple method to use clinical results as your marketing power tool
• An easy way to turn patients into a devoted tribe who refer and buy again and again

FRAN TOWEY, President

Natural Partners

Partnering With Pros to Lower
Costs and Win Big

• How to use your business savvy to guide your practice model
• The power of multiple revenue streams and ways to minimize risk
• An easy way to fill the gaps in your skills and knowledge and grow big

JILL VALERIUS, MD

Family Medicine

Making an Insurance-Based Practice
Work for You and Your Patients

• A fresh approach to building your brand while at play
• How to create a powerful referral network that delivers the right patients
• When to listen to the advice of colleagues and when to ignore them

CHARLES WEBB, DC

Freedom Practice Coaching

Using Public Talks as
Your Ticket to Freedom

• How to build a successful practice around your ideal lifestyle
• A powerful process that leads prospects to become patients
• A simple way to get rid of the “busy” and start being productive

LINDY WOODARD, MD

Pediatric Alternatives

Building a Creative Membership-
Based Primary Care Practice

• How to offer multiple service levels and attract a diverse patient base
• A simple way to counter loneliness and enhance patient outcomes
• Creative methods to cover the costs of running an integrative practice