Ryan Deiss – Paid Traffic Mastery & Upsell

What if you didn’t have to “pay” for traffic?

Instead…what if traffic “paid” you?

And what if acquiring new customers was as simple as pulling a lever?

It sounds outlandish, but that’s exactly what “Traffic Masters” (a.k.a. Customer Acquisition Specialists) do. And once you have completed this mastery class, you too will know how to leverage traffic channels such as Google and Facebook to not only grow your customer base…

…but to grow your customer base at a PROFIT.

Did you catch that?

You’ll no longer have to practice “hope-and-pray” or “wait-and-see” marketing.

Traffic will come, because you’ll know how to make it come.

But how do you actually do it?

How do you take a message to the “unwashed masses” and convert strangers into friends without breaking the bank?

That’s exactly what you’re about to learn…

Customers are the life-blood of any business.

It sounds cliché, but it’s true.

That’s why “one hit wonder” traffic campaigns just aren’t enough. Companies today must have scalable, duplicatable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth, and more times than not these “scalable” campaigns come in the form of paid traffic.

So whether it’s:

• Facebook Ads
• Google AdWords
• YouTube Ads
• LinkedIn Ads
• Twitter Ads
• Content Discovery Platforms (such as Outbrain and Taboola), and even…
• Dedicated Email Ads

…quality traffic is readily available for purchase.

You just know how to “buy it” the right way.

There’s just one problem: Most so-called “traffic experts” and media buyers don’t know what they’re doing, and they have the results (or lack of results) to prove it.

That’s where you come in.

As a Customer Acquisition Specialist, you are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand gen platforms to grow their customer base without breaking the bank.

In this master class, you’ll learn:

• How to create a Customer Avatar so that you can architect a paid strategy to attract leads that will actually convert to BUYERS.
• The 3 step traffic SYSTEM that automates relationship building and turns cold prospects into brand evangelists… 
• Not sure where your market is “hanging out” online”? Don’t worry, we’ll show you how to find them and give you a look into the 7 top traffic sources… 
• 26 offer types that you can use to cold, warm, or hot traffic to ensure you’re acquiring customers on autopilot…
• What to do when your campaign just ISN’T converting (this happens 80% of the time), follow the flow chart for your “diagnosis”…
• How to analyze the metrics that actually MATTER so that you can “trim the fat” from your campaigns and SCALE…
• How to leverage Facebook’s data to find where your market is hiding so you can quit wasting your ad money on people who aren’t interested…
• How to know which traffic channels you should focus on for your company…and which ones you should probably “backburner”…
• Exactly where (and how) to place your “conversion pixels” so you can track every click and know that it’s making you money…
• The exact “copy and paste” sentence to use in your retargeting campaigns to get your hottest prospects to click your ad and return to your offers…
• The exact bidding strategy to use that will maximize your leads while lowering your costs…
• Why you need to speak to your hottest retargeting prospects differently than you talk to your cold lead prospects…(and how to do it without creeping them out).
• Why you must change your ads based on the content your prospects saw. (Get this right and watch your conversions increase dramatically! Get this wrong and you’re leaving a lot of money on the table.)
• Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!
• Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

In short, Customer Acquisition Specialists (a.k.a. “Traffic Masters”) are able to not only deliver fresh leads and customers…they are able to deliver those leads and customers at a PROFIT.

If you’re interested in becoming such a “Traffic Master,” then I have one question for you…

Let’s face it: Marketing experts are a dime a dozen.

So how do you separate those who “walk the talk” from the ones who merely…

…talk?

That’s the problem!

And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.

We aren’t researchers. We aren’t journalists.

We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.

In other words: WE ACTUALLY DO THIS STUFF…

…so we know how hard it is to find truly skilled people who know what they’re talking about.

And that’s why we created the “Paid Traffic Mastery” course and certification.

We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.

In short, we’re making it available to YOU…

• How to create a Customer Avatar so that you can architect a paid strategy to attract leads that will actually convert to BUYERS.
• The 3 step traffic SYSTEM that automates relationship building and turns cold prospects into brand evangelists… 
• Not sure where your market is “hanging out” online”? Don’t worry, we’ll show you how to find them and give you a look into the 7 top traffic sources… 
• 26 offer types that you can use to cold, warm, or hot traffic to ensure you’re acquiring customers on autopilot…
• What to do when your campaign just ISN’T converting (this happens 80% of the time), follow the flow chart for your “diagnosis”…
• How to analyze the metrics that actually MATTER so that you can “trim the fat” from your campaigns and SCALE…
• How to leverage Facebook’s data to find where your market is hiding so you can quit wasting your ad money on people who aren’t interested…
• Exactly where (and how) to place your “conversion pixels” so you can track every click and know that it’s making you money…
• The exact “copy and paste” sentence to use in your retargeting campaigns to get your hottest prospects to click your ad and return to your offers…
• The exact bidding strategy to use that will maximize your leads while lowering your costs…
• Why you need to speak to your hottest retargeting prospects differently than you talk to your cold lead prospects…(and how to do it without creeping them out).
• Why you must change your ads based on the content your prospects saw. (Get this right and watch your conversions increase dramatically! Get this wrong and you’re leaving a lot of money on the table.)
• Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!
• Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.

• Course Breakdown:

  Module 1: Start Here

Lesson 1: What To Expect

 

Lesson 3: Paid Traffic: The What and The Why

 

Lesson 4: Creating a Customer Avatar

 

Lesson 5: The Marketing Funnel

 

Module 2: Paid Traffic As A System

Lesson 1: Paid Traffic As A System

 

Lesson 2: Cold Traffic Goals & Offers

 

Lesson 3: Warm Traffic Goals & Offers

 

Lesson 4: Hot Traffic Goals & Offers

 

Lesson 5: Understanding The Traffic System

 

Lesson 6: Finding Your Market

 

Module 3: Deeper Dive: Facebook Ad Platform

Lesson 1: Getting Started With Facebook

 

Lesson 2: Facebook Objectives

 

Lesson 3: Finding Your Market on Facebook

 

Lesson 4: Ad Copy & Ad Creative

 

Lesson 5: Facebook Pixels

 

Lesson 6: Reporting & Analytics

 

Lesson 7: Scaling Your Campaign

 

Lesson 8: Facebook Compliance

 

Module 4: Retargeting To Maximize Results

Lesson 1: Getting Started With Retargeting

 

Lesson 2: Segmentation By Visitor Activity

 

Lesson 3: Full Funnel Retargeting

 

Lesson 4: Video Retargeting

 

Module 5: Troubleshooting Your Campaigns

Lesson 1: Troubleshooting Your Campaigns

 

Lesson 2: Troubleshooting Your Offer

 

Lesson 3: Troubleshooting Your Targeting

 

Lesson 4: Troubleshooting Your Ad Copy/ Creative

 

Lesson 5: Troubleshooting Your Ad Scent

 

Module 6: Other Traffic Channels

Lesson 1: Other Traffic Channels

 

Lesson 2: Twitter

 

Lesson 3: Content Distribution Networks

 

Lesson 4: LinkedIn

 

Lesson 5: Dedicated Email Drops

 

Lesson 6: Google

 

Lesson 7: YouTube