There has been a fundamental shift in how brands connect with their customers. In the past, they would find stories people loved and then interrupt them with ads. But, today consumers are ignoring, skipping, blocking or avoiding those ads at unprecedented rates. The net effect is that marketers are finding it harder and harder to reach customers. Leading CMOs recognize that storytelling is the future of marketing. They realize that to succeed in an increasingly ad-free world, marketers have to put story at the center of their strategies. Yet, there is still a misunderstanding about what story is and how to use it effectively.

Robert McKee created the Storynomics seminars to teach senior executives and marketing professionals how to apply storytelling structure to their business to drive revenue, margins and brand loyalty. After meeting Tom Gerace, when Tom asked him to do a one-day workshop with Skyword, Robert felt that Tom could bring a unique perspective to the seminars and chose to partner with him moving forward. In an industry with a whole new set of ground rules, this dynamic partnership of story craft and marketing innovation is designed to fire the imagination and demonstrate how to stop interrupting what people love and, instead, become what they love.