Michael Fortin – Copy Doctor Sales Letter Critiques

You get inside look at how a top copywriter thinks as he works with real copy from real clients, along with shortcut secrets to quickly maximize the profit-pulling power of any sales or marketing piece you create.

You get over 60 hours of multimedia-based training, where you get to watch a top copywriter in action as he uses the same secrets to transform lifeless sales pieces into moneymaking powerhouses before your very eyes.

1. Video Vault (Over 60 Hours)

   Watch Michel dissect real copy from real clients, and discover how he turns them into magnetic marketing pieces before your eyes, or what changes he prescribes to convert dull, lifeless copy into high-converting sales pieces.

2. Exclusive Articles

   You also get exclusive articles, tips, and updates to help accelerate your copywriting and your sales potential into overdrive — including some of Michel’s split-test results from his tests or those of his clients.

3. Closed-Door Interviews (Over 14 Hours)

   Listen to over 14 hours of recorded interviews with other master copywriters, like Brian Keith Voiles, John Reese, Craig Perrine, Gary Halbert, Yanik Silver, David Garfinkel, and others, including successful marketers.

4. Several Special Reports

   You get access to written guest critiques as well as exclusive special reports from other master copywriters. Authors include Bob Serling, Joe Vitale, Dan Janal, Yanik Silver, Alex Mandossian, Peter Stone, David Garfinkel, and more — many of which are not available anywhere else.

5. The Copy Doctor’s Medicine Bag

   You gain access to 47 tools, forms, checklists, and templates to guide you in writing or improving your copy — from researching your market and structuring your offer, to handling objections and tracking its performance. Here’s just a partial list of what the medicine bag contains…

   • 33 tools and online resources Michel or his clients use.
   • 5 in-depth questionnaires Michel uses for researching copy, structuring sales copy, and crafting offers, including his proprietary formulas.
   • 7 templates and checklists (e.g., benefit prioritization, split-test tracker, objection handling, USP creation, elements of proof, etc).
   • 12 pre-designed salesletter templates you can “plug and go,” including layouts, scripts, fonts, and colors designed for boosting response.
   • 7,500 graphic grabbers you can copy and paste into your copy to boost attention, readership, and response, which are 100% royalty-free.
   • 4,700 images, with stock photos and benefit-driven pictures to provide eye gravity and boost your copy’s attraction factor, also all royalty-free.
   • 700 scripts you can add to any webpage to add interactivity, personalization, validating form submissions, and more — all royalty-free, too.

6. Digital 280-Page Book

   Over 5 years ago, Michel wrote “Power Positioning,” a book on positioning and marketing strategies on the Internet using “hooks,” strategic alliances, and copy. This book is currently being sold on its own website for $47, but you get a downloadable digital copy of the book for free.

7. 12,000+ Graphics Vault

   You get 12,000+ royalty-free scripts, images, graphics, and more you can add to your copy to boost its pull-power. For example, you get arrows, bullets, buttons, photos, graphics, clipart, countdown scripts, banner rotators, pop-up windows, form processors, and tons more.