Mark Ritson - Mini MBA in Brand Management

Mark Ritson – Mini MBA in Brand Management

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Course overviewBigger brand brains begin here.Whether you’re already a brand manager, or a marketer interested in that side of things, the Mini MBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.

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Mark Ritson - Mini MBA in Brand ManagementMark Ritson - Mini MBA in Brand Management

Mark Ritson – Mini MBA in Brand Management

Mini MBA in Brand Management

Build better brands and boost your career

“As addictive as Netflix during Lockdown…”

Course overviewBigger brand brains begin here.Whether you’re already a brand manager, or a marketer interested in that side of things, the Mini MBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.The course gives you a complete brand planning process, that you can use to enhance your own brand, as well as a simulator that tests your skills in a fully realised, competitive online setting. 

Course features

The skills you need to stand out.

10 on-demand lessons covering core modules

Q&A sessions with Mark Ritson

Access to Marketing Week & HBR case studies

Mini MBA certificate and 36 CPD credits

Our modules

Get immediately download Mark Ritson – Mini MBA in Brand Management

Complete the Mini MBA in Brand Management in 10 eye-opening modules.

Across 10 modules in 12 weeks, as well as interactive Q&A with Mark every two weeks, the course covers much of the same content as the second year of an MBA, following the complete brand journey from diagnosis through to execution and tracking.

Module 01
The What & Why of Brand
the concept of brand / brand equity / brand salience
Module length: 45 mins
Readings: 4
Study time: 2 hrs
Module 02
Brand Management
brand management / brand planning / brand building
Module length: 40 mins
Readings: 4
Study time: 2 hrs
Module 03
Brand Diagnosis
brand heritage / founders / brand research
Module length: 47 mins
Readings: 4
Study time: 2 hrs
Module 04
Targeting
target marketing / mass marketing / two-speed planning / the long and the short
Module length: 41 mins
Readings: 4
Study time: 2 hrs
Module 05
Brand Positioning
relative differentiation / positioning statements / articulation
Module length: 53 mins
Readings: 6
Study time: 2 hrs
Module 06
Brand Codes
distinctiveness / salience / codifying / brand execution
Module length: 44 mins
Readings: 4
Study time: 2hrs
Module 07
Brand Objectives
funnel building / strategic goals / brand strategy
Module length: 53 mins
Readings: 4
Study time: 2 hrs
Module 08
Brand Architecture
brand portfolios / consolidation / diversification
Module length: 42 mins
Readings: 4
Study time: 2 hrs
Module 09
Tactical Execution
from strategy to execution / disruptive consistency / codification / exemplars
Module length: 45 min
Readings: 4
Study time: 2 hrs
Module 10
Budgeting & Brand Tracking
setting the branding budget / zero-based budgets / brand health
Module length: 50 mins
Readings: 5
Study time: 2 hrsBrand ManagementDownload the calendarCheck out the detailed schedule of the upcoming instalments. 

Your Professor

Mark Ritson, a leading authority on marketing and brand

Mark is a former adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan (visiting), and the University of Minnesota. He has been the recipient of MBA teaching awards at LBS, MIT, Singapore Management University and MBS.

Mark has been teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter.

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