Krista Seiden – Mastering Google Analytics 4 Course Bundle

Description

Krista Seiden (ex Googler) – Mastering Google Analytics 4 Course Bundle

The Mastering Google Analytics 4 Bundle includes
Here are all the courses that are included in your bundle
Course 1: Reporting & Analysis in GA4
In Course 1, you’ll learn everything form the introductory course, plus how Google Analytics 4 compares to it’s predecessor, Universal Analytics, and how Reporting and Analysis work in GA4. You’ll dive deep into the new Analysis section to really master this powerful new tool, and you’ll walk away with practical knowledge of how to really use this new analytics property to set you and your business apart.
Course 2: GA4 Advanced Features & Set Up

In Course 2, you’ll build on the foundational elements you learned in Course 1, and solidify your understanding of the platform by learning how it works: Dive deep on the new data schema, learn about integrations with GA4, master all of the new settings and modifications you can do within the GA4 UI, and gain a solid understanding of how to implement this new platform via gtag or Google Tag Manager.
Course Curriculum
Course 1: GA4 Reporting & Analysis
In Course 1, we’ll focus on building your knowledge of the GA4 user interface so you’ll know what is new, how it compares to Universal Analytics, and where you should go to accomplish your reporting needs. We’ll dive deep on new reporting and analysis features to get you comfortable with pulling data and wowing your colleagues with your deep understanding of GA4.
Getting to Know GA4: You’ll learn how the new interface is organized, where to find the reports and features you need, understand how GA4 compares to Universal Analytics, and walk away feeling comfortable with the new look and feel of GA4.
Reporting Deep-dive: In this section, we’ll dive into the out-of-the-box reports available in GA4. The look and feel is different from Universal Analytics, but we’ll show you how to find all the data you need to successfully report on your KPIs.
Analysis Deep-dive: The out-of-the-box reports are great, but mastering the Analysis section will help you take your analyst skills to the next level. You’ll learn all about the available techniques and templates, and finish feeling confident using these great new features to further your analysis efforts!
Course 2: GA4 Advanced Features & Set Up
In Course 2, you’ll build on the foundational elements you learned in Course 1, and solidify your understanding of the platform by learning how it works: Dive deep on the new data schema, master setting up new features in the UI, learn about integrations with GA4, and gain a solid understanding of how to implement this new platform via gtag or Google Tag Manager.
GA4 Data Schema: You’ll learn how GA4’s data schema is different than Universal Analytics and how that impacts the data you collect and report on. You’ll walk away with a deep understanding of the data GA4 collects and uses, as well as migration best practices to help you smoothly move from Universal Analytics to Google Analytics 4.
User-Interface Advanced Features & Set Up: GA4 offers brand new features to allow you to do much of the configuration and set up within the user-interface, allowing much more control over how your data is processed and looks.
Implementing GA4: In this section, you’ll learn how to implement GA4 on your website using either gtag.js or Google Tag Manager with practical tips and examples.