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Katie Yeakle – Secrets Of Writing HIGH-PERFORMANCE Business-To-Business Copy

Katie Yeakle – Secrets Of Writing HIGH-PERFORMANCE Business-To-Business Copy

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If you’re just starting out as a copywriter, there’s a fun little 2-minute quiz you should take right now. It’s coming up in just a minute.

Author: Katie Yeakle

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Katie Yeakle – Secrets Of Writing HIGH-PERFORMANCE Business-To-Business Copy

Katie Yeakle – Secrets Of Writing HIGH-PERFORMANCE Business-To-Business Copy

Dear Reader,

If you’re just starting out as a copywriter, there’s a fun little 2-minute quiz you should take right now.

It’s coming up in just a minute.

It’ll immediately eliminate any confusion when it comes to what “niche” of the copywriting world you should pursue.

And that’s important…

Because if you find yourself in a niche that doesn’t “fit” your strengths, your interests or your personality…

You’re not as likely to be as successful as you could be — as quickly as you could be.

Everyone’s Unique

Because it’s no secret…

Everyone has different strengths…

Everyone’s personalities are unique.

Some people love to be in the limelight — the star of the show… while others prefer the peaceful comfort of a more “anonymous” life.

Some crave attention and recognition while others prefer to be without it.

Some are born to be “shoot-for-the-moon” risk-takers… while others much prefer the safe route and the security it brings.

It’s the same for copywriters…

Some of us live to come up with the next “all-or-nothing breakthrough idea”… put it out there… pace the floor waiting for the results to come in… and then revel in the excitement and attention (and cash) a successful promotion can bring.

And if it bombs?

Well, by nature, these folks are usually quick to put it behind them and try again.

Other copywriters aren’t this way at all…

They love the writer’s life, the freedom that comes with it, and (of course) that nice six-figure income…

But they’re not crazy about the pressure to “sell, sell, sell”…

They’re not chomping at the bit to write that next “control-busting breakthrough” time after time…

No…

These copywriters prefer a quieter, gentler kind of success…

Who Needs The Pressure?

The kind of copywriting career where the pressure to write the next “million-dollar sales letter” doesn’t exist…

Where your reputation as a copywriter isn’t solely based on how much money your last promotion brought in the door…

Where you can easily make $100K per year, year after year… even in a tough economy.

Some call these folks the “journeymen” of the copywriting world: competent, professional, reliable… and very well paid for their services.

Where do the vast majority of these ‘types’ of copywriters work?

In perhaps the most overlooked, misunderstood, and consistently lucrative sector of the copywriting market.

I’m talking about the “Business-to-Business” market.

Now, I’m pretty sure you’ve heard of Business-to-Business, sometimes called “B2B.” (It is, after all, one of the biggest opportunities out there for copywriters.)

But, do you really know what writing for that market entails… or how enormous the opportunity is?

Do you know why it pays so well — even though there’s no pressure to “sell, sell, sell”?

And, most importantly — do you know whether it’s for you or not?

Try This Little “Quiz”

Let’s take a minute to find out right now, with our quick little quiz I told you about.

Here are five simple questions with three possible answers each.

Depending on which answers you choose, together we’ll get a pretty good idea right from the get-go if B2B copywriting is for you.

Here we go…

Given a choice, I prefer:

  1. The challenge of long copy — sinking my teeth into 12, 16, and 20-page sales letters and video scripts.
  2. Taking on smaller projects that pay me well… quick little ads, letters, and other writing projects I can finish up in a day or two at the most.
  3. Really putting my selling skills to the test… challenging myself to come up with new and innovative “big ideas” every time I write a package.

Which best describes you?

  1. I’m a bit of a renegade. I love to take chances, go out on a limb, and try new things. I’m not afraid to have a package fail.
  2. I like to “keep it between the lines.” Show me what’s been proven to work and I’ll deliver, on time every time.
  3. I’m easily bored, which is why I prefer to jump from one client to another rather than have a few steady reliable ones.

How would you describe your writing style (or the kind of writing style you’d like to have)?

  1. Warm, personal, conversational, authoritative, backed up with solid research.
  2. Somewhere in the middle.

You’ve been given a choice between three projects. Each pays $3,000. Which one do you take?

  1. A direct-mail package to sell an investment conference — roughly 12 pages of copy where you need to detail who the speakers are, why they’re qualified, what they’ll be talking about, and why any serious investor should go.
  2. A series of four, single-page letters encouraging your prospect to request some free information on a product he or she uses every day.
  3. An 8 to 12-page research-heavy health promotion promoting the benefits of a natural supplement aimed at reducing daily stress.

As far as income goes, here’s where I stand:

  1. I’m in this to make a lot of money… between $300K and $500K a year — and I’ll write as many letters in a month as I need to.
  2. I’d be happy with $150K to $200K, so long as it means I can make my own hours and not have to work full 8-hour days every day.
  3. 50K is good for me. I’m just looking for some extra money on top of my current job.

Curious about what your answers mean?

Here’s what I can tell you…

Where You Should Be

If you answered mostly “A” — you certainly can become a B2B writer if you choose to, but it sounds to me like you’re better suited to long copy projects… more aggressive selling… and the potential for big, big, cash. There’s a longer learning curve, and the stakes are greater, but maybe you want to consider writing for the financial or health industry.

If you answered mostly “C” — you’re still B2B material — but it sounds like you might want to explore the consumer products route… supplements, credit card offers, household items, and so on.

But, if you answered mostly “B” — congratulations! Looks like you’ve found your niche! Because what your answers are telling me:

  • You want to earn a solid six-figure income…
  • You love working from home, at your own pace, no bosses, no time card, no commute…
  • You’re professional, reliable, and deadline-oriented…
  • You don’t need or crave a lot of glory or attention…
  • You like quick, short projects that pay well…
  • You prefer a few good reliable clients, rather than constantly marketing yourself for new ones…
  • Like a lot of copywriters — you don’t love long copy. You’re not crazy about spending weeks on a single project, crafting 12 to (sometimes) 60-pages of copy.
  • Half-a-million a year would be nice — but “high 100K” is just fine for you. So long as it means you can take an afternoon with the kids a day or two a week… get in a round of golf now and again… and vacation anytime the mood hits you or a good “last-minute” deal comes along.

If you agree that this describes you, then let me give you an overview of the B2B market — and what it takes to be a successful writer in this fast-growing and lucrative niche:

  • The kind of projects you could be writing…
  • Why there’s so much demand for writers here…
  • How to become an expert in B2B very quickly…
  • Which “specialties” you should master first (and why)…
  • Where and who your customers are…
  • And, how to land your first client just as soon as you’re ready.

 

Katie Yeakle – Secrets Of Writing HIGH-PERFORMANCE Business-To-Business Copy on sensecourse.info

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