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Kati Karottki – Arlan’s Academy – Customer Discovery 101

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Original price was: $40.00.Current price is: $17.00.

Kati is a “happy warrior” who brings 15 years in innovation, marketing and business with an emphasis on consumer industries at the intersections of food & beverage, food+tech, sports & entertainment/lifestyle and cannabis.

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Kati Karottki - Arlan’s Academy - Customer Discovery 101

Kati Karottki – Arlan’s Academy – Customer Discovery 101

Customer Discovery 101 – $40

Kati is a “happy warrior” who brings 15 years in innovation, marketing and business with an emphasis on consumer industries at the intersections of food & beverage, food+tech, sports & entertainment/lifestyle and cannabis.

Having grown up personally and professionally across a few different countries and continents, Kati brings a cultural anthropology-ethnography lens to new ideas and technologies in hopes of discovering untapped potential that can be market engineered for profound impact.

When not putting out a new innovation or scaling a brand into a new market, Kati enjoys mentoring underestimated, budding entrepreneurs as they navigate the earliest stages of their venture – particularly Customer Discovery – in a pragmatic manner.

She is an alum of the University of Massachusetts-Amherst (BS) and the University of Chicago Booth School of Business (MBA).

Curriculum

Monthly office hours w/ Arlan and multiple experts
  • Registration
Customer Discovery 101
  • Introduction: What to Expect(2:00)
  • What Is Customer Discovery?(6:41)
  • Customer Discovery Matters…A Lot(5:35)The Roles in Customer Discovery(12:32)
  • Talk Data to Me: Capture, Digest, Manifest(12:19)
  • Kati’s Corner: Final Thoughts & Contact(3:09)

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