You roll over and immediately move your hand until it hits—yep, right there: A hard, shiny glass screen. You tap open your go-to app and pause until the red pop-up displays a few vital metrics: Followers, check. Comments, check. Mentions, check.

And thus begins the day—you’ll just add another shiny screen (mornin’, laptop!) and cup of coffee to the mix and quite literally work from sunup to sundown … alternating between Bravo and E! in the background + Postmates on the way while the hours tick later into the evening.

Clicking through your Gmail on one display, thumbing through and answering follower comments on another.

Some days it’s playing bumper cars in traffic to get to a photoshoot, most days its endless content creation. It’s a constant one-thing-after-another reactionary kind of day.

Honestly, it usually feels like one step forward, and five steps back (Okay, let’s just be 2-glasses-of-frosé-al-fresco honest: lately it feels like no steps forward—just a dead end on some days).