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John Forde Leads Bundle

John Forde Leads Bundle

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Original price was: $2,500.00.Current price is: $142.00.

With the virus and quarantine and the economy, things have changed so much in terms of what marketing messages people are now paying attention to and engaging with… and which ones they aren’t.

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John Forde Leads Bundle

John Forde Leads Bundle

Hey it’s Todd Brown.

So, a couple weeks ago, I finally decided…
 
It was time to call Paris, France…
…to speak with the legendary mentor to dozens of today’s top copywriters.
I wanted to get his unique insight on the massive change we’re seeing with one of the most critical parts of all of our marketing funnels.
 
Mine and yours.
With the virus and quarantine and the economy, things have changed so much in terms of what marketing messages people are now paying attention to and engaging with… and which ones they aren’t.
Certainly, the topics… the ideas… the marketing hooks which used to work to get and hold attention, aren’t working nearly as well anymore.
You know this… You’re likely seeing it today with your own marketing?  

Obviously, when it comes to getting people to engage with your marketing campaigns, there’s nothing more important than the Lead of your marketing message…

…that’s the first 300-500 words you say… whether on video, on a webinar, or on your sales page.
If you’re off the mark with your campaign Lead — those first 300 – 500 words — even just a little, you’re losing prospects before you have the chance to expose them to your marketing message.
A boring Lead… a hyped-up Lead… an out-of-touch Lead… or just a Lead phrased incorrectly… and lots of your prospects are just bailing from your marketing campaign. And you’re, obviously, losing-out on lots of sales.
So, of course, smart marketers are now adapting their campaign Leads — the first 300-500 words of their marketing message — to what’s working now.
This question is…
what is working now to get your prospects to stop what they’re doing and pay attention to your marketing?

That was the question I wanted answered.

That’s why I called France.
Now, everyone who’s anyone in the world of direct response marketing agrees… when it comes to putting together powerhouse Leads, there’s nobody who knows more than legendary direct response copywriter, John Forde.
Or, Jack as he likes to be called.
So I knew I had to reach out and do whatever I could to get Jack on Zoom with me and my Marketing Director, John Mulry… so that we could find out from Jack what’s working with Leads and Lead types today.
Now, before I tell you what Jack shared with us, please understand the value of hearing Jack’s insights on anything related to the topic of Leads and constructing flawless campaign openers.
  • First off, Jack Forde is not only the behind-the-scenes mentor to dozen’s of today’s top copywriters…
  • He’s personally been writing the copy for home run marketing promotions for over 25 years now.
  • In fact, his copy has brought-in hundreds of millions of dollars for his clients across multiple industries.
  • So when it comes to constructing campaign leads and openers, Jack is a wizard… and is the go-to source for the most effective Lead methods working today.

Now, look… if you’ve been around marketing for any length of time, you’ve no doubt heard how…

Marketing research shows that 80% of your marketing campaign’s success comes from your headline and lead.
 
But, the fact is, as you’ll see, today, what you say to open your marketing campaign is even more important.
Even more decisive when it comes to whether your marketing is going to be effective or not.
According to legendary copywriter, Herschell Gordon Lewis…
“You can create a brilliant offer for a product or service everybody wants. But, unless the Lead is a ‘grabber,’ you won’t be competitive. Shortened attention spans and increased skepticism have added new rules for an effective Lead.”
And Herschell Gordon Lewis isn’t the only one saying this.
Even renowned financial copywriter, Mike Palmer — the guy behind the famous End of America promotion, preaches, today…
 
“The Lead is by far the most important part of any marketing campaign.”
Legendary copywriter, Bob Bly, goes even further, saying, today…
“Your Lead either forges an instant connection with the prospect — or the promotion fails.”
And this is why Mark Ford, one of my earliest mentors and the marketing wizard behind the 1.5 Billion Dollar a year Agora Companies, says, when talking about the Lead…
“90% of your success depends on 10% of the copy you write. Get that 10% right, and you’ll have a golden career. Fail to master that 10%, and you’ll be eating ketchup sandwiches. The 10% is the 300-500 words that make up the “Lead” of your marketing campaign.”
 
Mark even goes on to say…

“We’ve been making this point to direct marketers and copywriters for many years now.

In the beginning, the idea was greeted with skepticism.

“How is it possible that a few hundred words could have such an impact?” the Doubting Thomases asked.

And so, we proved it to them by testing two otherwise-identical sales letters that had two distinctly different LEADS.

And overwhelmingly, one would significantly outperform the other.

One might get, for example, a response rate of one-half of one percent.

The other would respond at double or triple that.

John Forde Leads Bundle on sensecourse.info

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