Jenna Kutcher – The Instagram Lab 2.0

It’s an invitation into your world.

Remember the good ol’ days of the ‘gram? You know, when we didn’t have a care in the world—and used questionable orange filters. A blurry selfie here, a life update there, a place to scrapbook your life — because that’s where you invited people into seeing it!

Whatever your “good ol’ days” looked like, there’s a way we can take what we learned from them, implement now, and move into that shimmering future in front of you!

Loyal, in-sync followers — a true community!— who happily invest in your biz as new clients, because they know your content is both true to YOU and thoughtfully crafted for them. They’ll line up at any chance they’ve got to work with you and gobble up what you’re cookin’. Maybe literally!

An audience anxiously awaiting to engage with your next heartfelt post, to flip out at any announcement of a spot open to work with or collaborate with you, because your content speaks right into their bones.

Connectedness with your community thatleads to sales driven through authentically-crafted posts FULL of life that flip the scammy salesman pitch upside down and actually turn into you starting to write yourself a well-earned paycheck.

Continually honing a voice that is so instantly recognizable, your fans spot your words and work from a mile away, letting you make your mark on the world in a BIG way.

Introducing

Your A-to-Z blueprint to learn the Instagram ropes for a deeper connection to your digital community that drives engagement and profits…all in a 4 module, self-paced program backed by a community of over 10k like-minded entrepreneurs.In two years, I went from less than 2,000 to over 64,000 followers. Now? My audience continues to grow every single day to over 900k—and I’ve helped more than 10,000 others do the same thing.I’m handing over the step-by-step system I used to get there.

Module 1: What to Post

If you’ve ever felt like a tiny fish in a giant sea, (Hi! You’re welcome here!) this one’s for you. Quit scratching your head over the catch words ‘aesthetic’, ‘curation’, and ‘branding’! I’ll teach you how to create a visual brand on Instagram and how to know what images to pick to post.

First, we’re diving into the definition of a TRUE brand and my step-by-step process to positioning yourself on Instagram as an expert in your industry.

Next, you’ll learn my special ABCDQ Formula so you can hone your voice and vision, and ensure each post has a purpose in serving your audience.

Get ready to unlock the mystery of attracting your dream community by standing out beyond what you do or what you sell, through owning who you are.

Module 2: What to Say

Now that you have an idea and the ability to brainstorm what types of imagery you plan to use and plan to incorporate into your feed, let’s talk about how to write captions that support, story-tell, and ultimately convert your audience… because popular doesn’t pay the bills.

In this module, I’ll give you my go-to tips to write captions that invite engagement and turn your followers into engaged, long-lasting fans. You’ll get your hands on my tried and true tools that will help you beat the algorithm and craft captions that carry your voice to EVERYONE that’s supposed to hear it!

By the end, you will understand where social media plays a role in your overall marketing strategy so that you can remove the pressure to always have *thee perfect thing* to say and, instead, focus on creatively serving your community in a way that is authentic to YOU and your brand. Zero spammy posts, no more sounding like you’re trying too hard!

Module 3: How to Plan Your Posts

Planning your posts does NOT have to take the fun out of the app. In fact, it can (and will) give you more freedom. I’ll equip you with our exact content-planning process so that you never open the app and wonder “what the heck am I going to post about today?” Save time, save yourself frustration, and build out your plan.

I’ll walk you through how I plan a week’s worth of content in under an hour so you can focus more on engaging than endless creating (a surefire way to beat the algorithm).

You’ll learn how to speak with the voice of a true brand and not just a business through how you post, when you show up, and what you want to say.

Plus, we’ll explore how you can quickly plan not just the image but the caption, hashtag, posting time and more so that every week you know your content is ready for you to simply publish, interact, and have freakin’ fun!

Module 4: Convert Followers to Clients

What good is all of this strategy if it’s not actually leading you towards more sales and growing your biz? It’s time to talk about the end game of Instagram and how to actually convert your followers into true (i.e. paying) clients.

Instagram? It’s the handshake, but when you extend invitations for your followers to connect with you and become clients, you’re on your way to adding to your precious bottom line.

I’ll share my 6 favorite ways to invite followers off of the app and what to do once they RSVP “yes” to your invitation to give them a memorable experience with you.

You’ll also learn the perfect mix of storytelling and pitching so that you can stop cringing when you share what you do!

Deep Dive Module

PLUS, My Platform-Specific Deep Dive TrainingsEver bought a program about social media that was outdated within a couple of months? Yeah. That’s not this one. I’m constantly updating with whatever new changes hit the platform, so you’re always on the cutting edge of the app.The How to Write the Perfect Instagram Bio Training that will have you clear on what to say up top of your feed so that people understand why they should stick around.

The debate-ending criteria for determining if you should have ONE account or two—one for both personal and business—so you can decide what your followers need to see to believe you, to like you, and to follow you.

The unexpected Business vs. Personal Account opinion I have, and how to decide what raises the desire-factor for whatever you’re selling (“should I separate myself from my brand … or AM I my brand?” <– decoded).

My Instagram Stories Method—plus 4 confidence-boosting bonus hacks—to start feeling comfy and more open to using stories regularly.

The 3 Golden Questions for Hashtag Use—make sure you know WHY you’re slapping up the hashtags you are … before you copy/paste whatever list you’ve got planned out.

Learn How to Pin Your Instagram Posts to Pinterest because your content shouldn’t live and die within a handful of hours (especially with all that genius you pour into it)! Pinterest is the place to show off your content, even your Instagram Stories, for a longer shelf life!

Instagram Ads 101, where I show you types of ads you can run and give you a ball-park of what to spend while you’re testing.

The Getting Started with Influencer Marketing Training, because I’ve worked REALLY hard to make sure that when I get paid 6-figures a year just in sponsored content, it’s in a way that serves my audience. I’ll tell you how I do that here.

My Ideal Client Identification System will show you how to hone your brand voice to speak directly to the kind of people you want to see in your online community. A voice that welcomes a diverse community, lets people know what you’re about boldly and clearly, and attracts the people who will want to learn from and with you!