Jason Swenk – The Agency Playbook 2017

8 Systems

30+ Training Videos

Online Community

Discover The Proper Way to Grow An Agency In A Manner That Can Provide True Scale.

System 1: CLARITY: Is your goal to not have to deal directly with clients and individual accounts, and to be able to set up an organization where you can concentrate on growing the business without those all of those distractions? In this system you will discover how to how to create and clearly communicate your vision to your agency. If they don’t know the vision, they will make decisions based on what is best for them, verses what is best for the agency. You will be able to create a crystal clear path to where you are going, what you need to do, and what to say ‘no’ to.

System 2: POSITIONING: Discover how to become an authority in your market, where you are attracting the ideal accounts, and not having to deal with the small accounts that eat up all your time. Position your agency as “The Choice” vs “A Choice.”

System 3: OFFERING: Discover the winning formula for the order of services and products you should offer, what you should charge for your services that will be extremely profitable?

System 4: PROSPECTING: Identify what and where you need to be in order to increase leads and convert the leads into opportunities. From the low hanging fruit that can bring in immediate revenue, outbound strategies, inbound strategies, how to build the right strategic partnerships, and how your agency can capture and convert the ideal leads and opportunities.

System 5: SALES: From qualifying a leads, converting at a high percentage, drafting a proposal, how to handle objections, to building a sales team, you will discover how to increase your sales.

System 6: DELIVERY: Find ways to streamline your delivery for more profit, avoid scope creep, and learn how to take on more work with limited resources. Get the exact process for protecting yourself on delivering work to the client including all of the documents we used: change order forms, creative brief, questionnaires. Also, learn ways to interpret what the client really wants, obtain sign-offs, and so much more.

System 7: OPERATIONS: Running a business is hard! Discover how to increase your cash flow, how to bonus your team, and how NOT to give your employees ownership while giving them incentives and a sense of ownership. Also discover who and when to hire as I walk you through the ORG chart you need in order to scale your agency.

System 8: LEADERSHIP: Discover how to transition from an Agency owner to an Agency CEO, position your agency for acquisition, how to build an amazing culture that attracts the top talent, plus how and why to setup an advisory board.

Buy the Online Course now and get access to all the agency documents we used.

Proposal 

• Proposal Template
• Proposal Agreement

Workflow Process 

• Creative Process Workflow
• Development Process Workflow
• On boarding New Client Workflow

Employees 

• How to bonus on profitability of the project
• Scorecard for executive bonus plans
• Key Employee Agreement
• Project manager job posting
• Business development executive (sales) job posting

Project Document 

• Creative Brief Document
• Project Plan Document
• Client Edits and Changes Document

Approval Documents Clients would Sign off on 

• Final Client Changes Checklist
• Change Order Form
• Project Approval
• Launch Concept Approval Document

Checklist Documents 

• Design Team Checklist
• New Project Setup Checklist
• File Folder Checklist

Legal Agreements 

• Operating Agreement
• Contractor Agreement
• Employee Seperation Agreement
• Release of Claims Agreement
• Terminating a Client Letter

And so much more….

Q: What exactly do I get with the Agency Playbook?

A. Register today and you get immediate access to 8 easy and fun course systems, so you can break up the material into digestable sections. Each system contains 2-6 short entertaining videos as well as action items you need to follow. Each video training is 3-30 minutes.

Membership in the Agency Playbook community, where people like you gather to ask questions, encourage each other, and get feedback. I regularly contribute, too.

All the agency documents and processes that we used at our agency. And so much more…

Q: Will the program work for my agency? 

A. I’ve now taken over 1,000 agency owners in 23 different countries through the Agency Playbook. This process has worked with all kinds of agencies, including: Creative, SEM, International, Social, Traditional, PR agencies, and Development companies. And all of them have come away with the same truth: If you don’t have the right systems in place, your agency will struggle. It doesn’t matter if you’re startup, small or big agency, the Agency Playbook will work for you.

Q: How will I access the program? 

A. Everything is digital, and is delivered through our online portal system, where you select your own pace: 8 days, 16 days, or 8 weeks. You’ll be guided through the teaching, coaching, and resources.

Q: How long do I have access to the materials? 

A. Forever. We believe you should get access to the systems you pay for as long as you’d like. We are on version 3.0, and will keep this program up to date as the market changes.

Q: Is this training different from your podcast and blog?

A: The weekly blog content we put out is unstructured and random. In order for you to truly grow your agency you need to follow a proven framework in the correct order, which is why the Agency Playbook could be the best investment you have ever made to grow your agency.

Q: Do you offer a money back guarantee?

A: Yes, we do. If you go through the program and you do not feel the program is worth what you paid for it, just let us know in 7 days and we will refund what you paid.