James Wedmore – YouTube Marketing

Description

James Wedmore – YouTube Marketing

Everyone today is talking about Facebook and Twitter, but what many people don’t realize is that YouTube is one of the most underutilized and underestimated marketing channels for small businesses. There are 4 billion views every day and over 880 million unique users per month. That means your ideal audience, your ideal customers are out there waiting to be engaged. This workshop will teach you the scientific approach to marketing on YouTube. We’ll show you how to develop a winning video strategy to get views, how to film effective videos quickly, and how to convert those views to leads and sales.
Session 1
Day 1 Pre-Show
9:00 am – Why YouTube
11:00 am – Case Study: Skype Call with Marie Forleo
11:45 am – Case Study with James
12:45 am – YouTube in 3 Steps/Video Optimization
2:15 pm – 6-Step Video Creation Process (Part 1)
3:00 pm – 6-Step Video Creation Process (Part 2)
3:30 pm – Hot Seat: Script Writing
Day 1 Wrap-Up

Session 2
Day 2 Pre-Show
9:00 am – Introduction
9:15 am – Student Script Review
11:15 am – Do it LIVE! Live Filming Case Study: Randy
11:45 am – The Right Camera
12:45 pm – Do it LIVE! Live Filming Case Study: Kate
1:15 pm – Your “Shoestring Set”
1:30 pm – Recap of the 6 Steps
2:00 pm – How to Make Videos WITHOUT Being on Camera
2:30 pm – Editing for Non-Editors
Day 2 Wrap-Up

Session 3
Day 3 Pre-Show
9:00 am – Introduction
9:15 am – Contest Time! Students Share Videos
12:15 am – Warp Speed Editing
11:00 am – Visual Storytelling with Stu McLaren & Dean Rainey
12:45 pm – Visual Storytelling Q&A
1:00 pm – The Video Aftermath
2:00 pm – What Happens Beyond YouTube?
2:45 pm – The Video Aftermath Part 2
3:00 pm – Case Study: Jeff Rose, Financial Planner
3:15 pm – Promoting Your Videos
3:30 pm – Contest Winner Revealed
Day 3 Wrap-Up

James Wedmore – YouTube Marketing on sensecourse.info