Irrational Labs – Behavioral Design Bootcamp

Actionable insights for leveraging behavioral science

The “3B framework” for behavior change (used by companies like Google and Facebook)

When and how to conduct smart experiments

The top psychological biases impacting you (and your customers)

Tools, like a behavioral diagnosis, to identify where your efforts will make the greatest impact

How to ethically — and often drastically — increase your conversion and retention rates

The Curriculum

Designed by behavioral science experts at Irrational Labs, alongside behavioral designers from top Silicon Valley companies.

SESSION 01
Why behavioral economics is a shortcut for product design and marketing

SESSION 02
Foundational principles of behavioral economics that will fundamentally reshape your thinking

SESSION 03
The Behavioral Design Process: the 3-step method to design products that actually drive behavior change

SESSION 04
The most important (and least understood) step in behavior change: Defining a “key behavior”

SESSION 05
The 3B framework for change: a simplified way to understand your customer’s psychology

SESSION 06
How to reduce cognitive overload in your customer flows

SESSION 07
It’s all relative. How relativity drives our purchase decisions

SESSION 08
How to get someone’s attention and keep it (ethically)

SESSION 09
How to leverage the “endowment effect” in your onboarding flow

SESSION 10
Benefits: Doing the right thing for the wrong reasons

SESSION 11
Smart ways to keep customers engaged (a deep dive on “concrete-ness” and “identifiable victim”)

SESSION 12
Everyone else is doing it: The impact of Social Norms

SESSION 13
Designing for incentives … and the mistakes most people make

SESSION 14
Pricing 101: How to convey your product’s value

SESSION 15
Mental Models: How to shape your customer’s narrative (great for new products and startups!)

SESSION 16
The Behavioral Design Process: Experimentation