Heather Robson – How To Write Blogs For Yourself and For Clients

And with How to Write Blogs for Yourself and Clients, I’ll be learning from AWAI Master Instructor Heather Robson as she shares the top insights and secrets from some of the BEST bloggers in the industry!

Part 1 is all about Laying a Strong Foundation for my blog…

I’ll meet the experts… come to know exactly what a money-making blog is (and isn’t)… learn how to set goals for my blog… understand what unites (and separates) profits and passion… what it takes to be a great blogger… the skills I should focus on… why blogging is more relevant (and needed) now than ever… how to find clarity and focus when choosing my blogging niche… and much, much more.

Part 2 shows me how to Set Up My Blog…

Foundational “musts” like choosing the right domain name… getting set up on the right platform… must-ask questions before choosing any technical service… how often I should publish… the ideal length for my blog… ways to ensure I never run out of story ideas… and more.

Part 3 is all about Writing Great Blog Posts.

Here’s where I’ll discover the structure of the most popular blog formats… “Rules of Thumb” for writing great blogs from the master bloggers… the Power of One… how to stay on topic… how to write great headlines… the importance of a strong promise… how to engage my reader… find my voice… write a great close… the importance of vulnerability, staying relevant, and “being present” for my readers… get my reader to “take action”… and much more.

Plus, there’s an entire lesson dedicated to reviewing modern-day blog posts — so I can see how all the writing techniques I’ve just learned are applied in real-life examples.

Part 4, I’ll learn how to Build My Audience… using organic search engine traffic, social media, and relationship building.

I’ll discover the best tools I need to make identifying SEO search words and phrases a breeze — to the very best ways to connect with publishers and industry influencers so they will want to promote my blog, and more.

Part 5 is all about Making Money From My Blog— whether it’s monetizing my own blog through ad networks, sponsored content, affiliates, offering my own products and services… or writing blogs for clients and using my own blog to land them.