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Handbook Of Direct Mail: The Dialogue Method Of Direct Communication

Handbook Of Direct Mail: The Dialogue Method Of Direct Communication

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Handbook Of Direct Mail: The Dialogue Method Of Direct Communication

 

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Handbook Of Direct Mail: The Dialogue Method Of Direct Communication

Handbook Of Direct Mail: The Dialogue Method Of Direct Communication

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An introduction to direct marketing, this book reflects the author’s own “dialogue method” of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.

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