Evercoach – Ajit Nawalkha – First Serve

Module 1: New Age of Marketing

• Understand the evolution of marketing and how it applies to your business
• Understand the psychological “push and pull” differences of old ways of marketing versus new strategies, and the resulting impact you can create
• Learn the common factor and timeless principle to be successful in any marketing era
• Find out how you can leverage the internet to create more influence and impact
• Adopt THIS mindset to consistently show up and serve your audience powerfully

• Break the myth that authority is an external process based on how others perceive your successes
• Discover one powerful mindset successful legends use to reframe how you see yourself and claim your authority
• Adopt the psychological shifts to reduce panic, overwhelm, paralysis or procrastination when it comes to creating content for your blog, videos, webinar, events or workshops
• Eliminate false beliefs which create self-doubt and fear that you’re not good enough and the key mindset to adopt instead to continually grow your business and impact
• Master the stress-free trick to create more content across more platforms in less time (while multiplying the number of people you can reach and serve)

• Learn how to powerfully show up for and serve others in any sales phone call, conversation, presentation or workshop
• Psychological shifts to eliminate fear and anxiety around sales, and create the highest impact of your potential
• 3 case studies of how clients adopted strategies to overcome their fear around sales and get consistent results
• Tool #1: The “Tight String Theory” to build up confidence which directly correlates with your results and impact
• Tool #2 with expert guest Dr. Neeta Bhushan: “Circle of Excellence” audio exercise to create unshakeable confidence in everything you do

Module 4: Psychological Triggers 101

• Discover the timeless psychological triggers that feel 100% aligned with who you are to get more leads, generate sales and create more impact
• Psychological Trigger #1: How to create a greater experience for your audience which rewards you back
• Psychological Trigger #2: How to create excitement and demand for high-end products and services
• Psychological Trigger #3: How to position yourself to boost sales and revenue
• Psychological Trigger #4: How to gain the trust of your intended audience to generate new leads and sales
• Psychological Trigger #5: How to extend the consumer journey and experience with you, and increase customer lifetime value

Module 5: System #1 – Written Content

• Psychological insights on how to write for different platforms: LinkedIn, Facebook and blogs
• Targeted tips on how to write compelling posts on LinkedIn, Facebook and blogs for maximum shareability
• Template #1: Proven winning formula to write for LinkedIn, PLUS bonus case study examples
• Template #2, #3, #4, #5: Four different proven formulas to write Facebook posts to suit your personal style and purpose
• Template #6: A 6-part template you can easily follow to write an engaging blog post with valuable content

Module 6: System #2 – Video Content

• The different purposes of long-form and short-form video, and when you should use each one
• How to research and find relevant content your audience is interested in to cover in your video
• Template #1: How to create engaging long-form “How To” videos
• Template #2: How to create powerful long-form “Story” videos
• Template #3: 2-step formula that can be used to create 3 types of short-form videos, PLUS bonus case study examples

Module 7: System #3 – Landing Page

• Psychological insights on how and why landing pages work
• How to integrate landing pages into your business to automatically generate leads and sales
• Template #1: An 8-part template you can easily follow to write a strong landing page with high conversions to consistently generate leads
• Bonus tips on how to write compelling bullet points which communicate an irresistible value to your readers
• Case studies and analysis of the best converting landing pages used by Evercoach and Mindvalley

Module 8: System #4 – Sales Letter

• Psychological insights on how and why sales pages work
• Template #1: A 21-part template you can easily follow to write a solid sales page with high conversions to consistently create sales
• Detailed explanation of each one of the 21 components so you’ll understand why it works and how to adapt it to your voice and business
• Case studies and analysis of the best converting sales pages used by Evercoach
• Bonus worksheet with Guiding Questions to help you create the best angle for your sales page

Module 9: System #5 – Webinars

• Psychological insights on how and why sales pages work
• Template #1: A 24-part template you can easily follow to deliver a transformative webinar with high engagement and conversions to consistently create sales
• Detailed explanation of each one of the 24 components so you’ll understand why it works and how to adapt it to your voice and business
• Case studies and analysis of the best converting webinars used by Evercoach
• Bonus worksheet with Guiding Questions to help you create the best angle for your webinar

Module 10: System #6 – Creating Free Giveaways

• Psychological insights on how and why free giveaways work
• How to choose the right content for your free giveaways
• The 2 different types of free giveaways and when to use each one
• Template #1: A template you can easily follow to create the 2 different types of free giveaways and deliver “wow” value to your audience
• Detailed explanation of each section of the template so you’ll understand why it works and how to adapt it to your voice and business
• Case studies and analysis of the most popular free giveaways used by Evercoach

Module 11: System #7 – One-on-One Conversations that Convert

• Psychological insights on how and why one-on-one conversations work
• How to create a compelling invitation and pre-qualify a prospect to have a one-on-one conversation with you
• 2 one-on-one conversation templates so you can choose the style you’re most comfortable with
• Template #1: A 3-part sales call template you can easily follow to engage a hot lead, without ever being unsure of what to say
• Template #2: A 12-part sales call template you can easily follow to engage with prospects who may have many objections and how to address each objection

Module 12: System #8 – Mini Events, Workshops, Masterminds & Talks

• Psychological insights on how and why mini events, workshops, masterminds, and talks work
• How to create an event that converts with these pre-qualifying strategies
• Template #1: A 4-part template you can easily follow to create a transformative experience that powerfully serves your audience
• How to structure the content and exercises of your mini events, workshops, masterminds, and talks to showcase the value you can deliver
• How to powerfully close with a compelling call-to-action and generate sales

Module 13: System #9 – Podcasts

• Psychological insights on how and why audio or video podcasts work
• Expert guest Christine Hassler, author, life coach and speaker, shares her top secrets on how she built one of the top personal development podcasts which generates consistent business
• Template #1: How to structure your podcast and the important details to make it engaging, educational, and transformational

Module 14: Identifying and Creating Engaging Content

• How to identify content that can be used in any of the 9 strategies which will create a bond between you and your audience
• Guided worksheet on how to generate ideas for powerful “How to” content just by answering 3 questions
• How to create story stacks: 4 techniques you can leverage as one of the most effective vehicles to communicate a powerful idea to your audience
• Expert guest Lisa Nichols, one of the world’s most requested motivational speakers, shares her secrets on how to move people with your story