Empowered Soul – Transformational Marketing

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Empowered Soul – Transformational Marketing

Dear Coach, Healer, Energy Worker, Psychic, Wellness Professional …
You have a profound transformation to offer the world …
… if only the world knew you existed, and understood the tremendous value you have to offer!
Are you ready to attract the clients that you are ideally meant to serve?
Are you ready to fill your practice with clients who are ready and willing to invest in the transformation you offer?
Let’s face it … none of us got into our transformational work because we just LOVE marketing.
You probably wish that you could just do your sacred work and that your ideal clients would find you simply via referrals … no marketing required.
And while referrals are definitely a great way to gain new clients … there are also some serious drawbacks to a referral-based business:
You’re depending on others to do your marketing FOR you, which usually leads to inconsistent income at best.
You can’t consciously CHOOSE to increase your income.

Every month, you have to cross your fingers and hope for referrals, creating a sense of insecurity … your income is built on hope.
Even if you do get a consistent flow of new customers, every one of them comes to you for different reasons. This makes leveraging into a one-to-many scenario practically impossible, leaving you stuck in trading your time for money.
But what’s the alternative?
I’m sure you’re not really excited about …
Endlessly posting to social media.
Hustling at time-sucking online and in-person networking events.
Constantly creating more and more free content and resources.
Engaging in “desperation marketing” by sending icky and sales-y private messages to random strangers, hoping that someone will be interested.
Investing in one “proven” marketing system or strategy after another without any results to show for your money and effort.
Here’s the real issue…
Most Transformational Experts fall into the trap of INFORMATIONAL marketing!
We think that marketing means giving away lots of “good” information and educating people about our work.
This is usually ineffective!
But when this type of marketing doesn’t create results, most Transformational Experts respond with MORE – more posts, more content, more engagement, on more platforms … it’s exhausting!
We may even get really desperate and start giving away “samples” of our work – free mini sessions or readings, for example. This usually just attracts tire-kickers who are attracted to free stuff and are determined never to invest in themselves.
Here’s what we, as Transformational Experts, have to acknowledge:
Most people think they can change their lives on their own.
Even after YEARS of failed diets, dissatisfying relationships, meager bank accounts, struggles at work, family drama, and ongoing health issues … people think they just need the right INFORMATION, and then they’ll be able to change their lives on their own.
Nothing could be further from the Truth.
The last thing we all need is more information. Overwhelming amounts of information are available to anyone with Internet access, mostly for free.
If you engage in informational marketing, you are actually de-valuing yourself and your work, and distracting your prospects from what they truly need … and that is TRANSFORMATION.

Transformational Marketing is about engaging in a TRANSFORMATIONAL process with your prospects, right from the start … but with a carefully crafted CONTENT STRATEGY in place, so that you don’t make your own work obsolete!
Once you have an effective content strategy, you will have clear boundaries between what you give away for “free,” and the sacred work that requires a financial investment.
Best of all, you will no longer sabotage your client enrollment through your marketing efforts!
And because this type of marketing isn’t about giving away “LOTS” of free information and content … you don’t have to create “A LOT.”
Transformational Marketing is not about volume.
It’s about value … specifically, transformational value that strategically leads our ideal prospects into self-selecting as our paying client!
Are you ready to attract clients into your sacred work with Transformational Marketing?

Here’s what we will cover within this program:

1. LEAD GENERATION
Our marketing needs to inspire people to raise their hand and say “yes, I’m interested in this transformation.” They now become a “lead” or “prospect” for us and we can continue to build a relationship with them.
2. LEAD QUALIFICATION
Once interested, our marketing must convey both the transformational power of our work as well as the depth of our expertise so that our ideal prospective client self-selects and seamlessly moves towards our sales process.
At the same time, our content strategy must also DE-select the people who are NOT our ideal prospects … our work is actually NOT for everyone.
3. LEAD NURTURE
Our marketing must also serve to build an ongoing relationship with prospects who are ideal, but not quite ready yet to invest with us. We want to keep showing up for these prospects so that we can serve them when they are ready to change their lives.
You’ll learn how to effectively generate, qualify, and nurture leads all in a way that is congruent to your transformational work, and who YOU are … because you are unique!

BONUS:

Two Marketing Abundance Mindset Meditations
As soon as you enroll, you’ll receive access to this bonus content!
The Truth is that many of us have had less than stellar experiences with marketing so far.
Perhaps we’ve been stuck in inaction. Perhaps we’ve invested ourselves heavily, only to get disappointing results. Maybe we find ourselves in writer’s block whenever we sit down to create marketing content.
These Marketing Abundance Mindset Meditations are designed to shift some of the most self-sabotaging perspectives and beliefs that affect many Transformational Experts when it comes to putting their sacred work out into the world.