DTC Day Live Conference 2021

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TV Advertising: Is TV the next best channel you didn’t know about? Online advertising has become so popular that it is starting to become more expensive than TV in terms of customer acquisition costs. Learn how DTCs are leveraging TV to acquire customers today.

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DTC Day Live Conference 2021

DTC Day Live Conference 2021

Sale Page: https://www.dtcday.com/reserve-your-spot

We’re diving into all the sales-boosting secrets.

As the largest DTC Marketing conference, we feature an all-star lineup of DTC brands. DTC marketers meet to discuss ways to improve your business, life, environment, and community. And the best part? This is exclusive access. You can’t find this stuff anywhere else.

Strategy Track: Brand Building

The world has changed. The consumer has changed. One thing remains and that is brand.
  • Covid-19: Looking to know how the pandemic changed our industry forever? Learn how the pandemic has affected positively and negatively affected DTCs. We’re featuring brands who have came out stronger post pandemic and how you can do the same.
  • Brand Building: What is the best way to build a brand in 2021? Our main session will feature 50+ CEOs of leading direct-to-consumer brands sharing exclusive insights on how they get to where they are at now.
  • Omnichannel: Is your growth kind of flatlining? It’s almost impossible to scale your brand using only one channel. Hear from brands that have gone ommnichannel and why it’s crucial for you to do the same.
  • Amazon: Should DTCs be on Amazon?At which point should they go on Amazon? Which product should they sell on Amazon? Amazon is one of those topics that no one really talks about. We’ve got the answers for you.

Tactics Track: Customer Acquisition

Get the inside scoop on the latest marketing strategies that actually work. DTC Day will give you insight on whether your company’s on the right path or if you’re missing glaring opportunities.
  • Facebook Ads: Is your ROAS suffering? Facebook and Instagram ads typically are the primary channels for DTCs to acquire customers. Learn the latest Facebook and Instagram strategies that are working for brands in 2021.
  • Google Ads: Searching for more revenue? Search engine marketing can be a great way to diversify your ad spend and start going omnichannel. Learn how some DTCs are driving great ROAS with Google.
  • Email Marketing: Are your email stats up to par with industry benchmarks? Email marketing has been around for over three decades and generates billions in revenue for DTCs every single year. Learn what the 2021 email marketing playbook looks like for DTCs.
  • ​Text Marketing: Looking to boost revenue this year? Text marketing is a channel that is growing at an alarming rate. With text marketing accounting for more than 50% of the $100 Billion mobile messaging industry, learn how to get a piece of the pie.

Growth Track: Performance Branding

Get the formulas and blueprints to high-performing product pages, revenue-boosting tactics, and the industry benchmarks your business should be surpassing — we’re diving into all of it.
  • Growth: Ready for growth but don’t know what’s next? Our break out sessions will feature a line up of directors, managers, and VPs that will dive into specific growth strategies and channels you can leverage today.
  • Retail: What does retail look like post-pandemic? Retail still stands as an important channel for DTC brands that want to scale. With the end of the pandemic insight, let’s see what the new retail has in store for us.
  • Content Marketing: Do you have a content strategy? Content marketing is often overlooked by DTCs. It requires lots of investment and time to see an ROI. Learn from our experts, how to produce and distribute content.
  • ​Landing page Optimization: What is the formula to a high performing product page? If you are driving great traffic to your site, a conversion rate increase of 60% could make a huge difference. Learn how to optimize your website landing pages.

Scale Track: Exclusive Insights

As your business scales, you’re bound to face challenging new problems. But here’s the thing — your problems aren’t exactly new. Learn from experts who can guide you past those roadblocks.
  • TV Advertising: Is TV the next best channel you didn’t know about? Online advertising has become so popular that it is starting to become more expensive than TV in terms of customer acquisition costs. Learn how DTCs are leveraging TV to acquire customers today.
  • Retention Marketing: Is your return customer rate suffering? It’s ten times cheaper to get a customer to buy again than to acquire a new customer. What is the secret? Retention marketing. It is the art of getting customers to come back over and over again.
  • Subscription Marketing: Are you a subscription brand looking to drive more subscribers? Look no further. Looking to reduce churn? We’ve got your covered with our session featuring high-performing subscription brands.
  • ​Customer Support: As you scale your brand, customer support can cause headaches. The truth is that excellent customer support is the way to increase customer happiness. Learn how to best maximize customer support today.

 

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