DR. Kate Byrne – The Betty Booked Out Formula

Because winning clients is THE most important first step.  When you’re first starting out in business, it feels like there’s heaps to do, but actually, there’s only 1 thing you MUST do – only 1 truly non-negotiable:  Win clients.

Until you have clients, you don’t have a business.  You just have an expensive, time consuming hobby that keeps you awake at night with the anxiety of wondering if you should give it up and go back to a soul-sucking ‘real job’.

You compare yourself to the smiling famous-online industry-leading dames with the gorgeous soul sister crew, who command high prices and attract high profile clients.

Business looks effortless for them.  They seem to have raving, never-ending waitlists and plenty of time for middle-of-the-day yoga classes, working on their laptop in beach-side juice bars and making memories with their kids.

You see the gaping difference between where they’re at and your daily struggle… and you wonder:

The cold hard truth is that without clients you don’t have any cash flow.  And without cash flow you don’t have a sustainable business.  What you DO have is an ocean of stress, plenty of sleepless nights and worry-driven days.  The anxiety-fuelled fact that you don’t have all the clients you want – that you’re still not fully booked – is always there weighing on you, even when you try to push the thought to the back of your mind.

If you’ve been working your ass off – writing your eBook, Periscoping like a mofo, updating your Instagram, working on your first eCourse, sharing great content, submitting guest post after guest post to the Huffington Post – but still have a lot of client shaped holes in your schedule, YOU’RE NOT ALONE.

Because having a roster full of excited clients naturally opens the door to a flood of other exciting opportunities too.  Being booked out is your golden ticket to quickly growing your business empire for real (how ever that ‘empire’ looks to you!).  

I’m not perfect, I make mistakes and learn new things all the time, and I’m still on my own business building journey, but take it from me:

I know from experience that your confidence soars when you’re booked out with a wait list of raving fans excited to work with you.

That’s not all.  The market insights you’re able to gather by working 1-on-1 with premium clients is, well, priceless.  Those insights mean your next offers – ecourses, ebooks, group programs, workshops, live events, meditation albums – are more likely to sell like hot cakes.   Success begets success.  Your reputation as an in-demand hot commodity snowballs. Influencers reach out to YOU.  You wake up excited each morning and hit the sack proud each night.  You sleep well, knowing you made the right decision to leave that soul sucking job, confident you’ll never have to go back.  Your significant other stops asking you when all your hard work will pay off. And you finally have the steady cash flow and momentum to easily take your business to the next level, and to take your family on the holiday you’ve been promising them.

If there’s just one thing you take away after reading this letter, please let it be this:  A delightfully full roster ISN’T just for a chosen few cool kids in your field.  It is within your reach (yes, being booked out is possible for you!).