Dan Kennedy – Sales Letter Writing Workshop

Description

Dan Kennedy – Sales Letter Writing Workshop

SPECIAL ANNOUNCEMENT:

“Only 115 people were permitted to attend Dan’s closed door, 2-day Seminar where he revealed ALL of his most prized, most powerful and most profitable copywriting techniques”

This high-powered Seminar was completely Sold-Out and there was a long waiting list of others who desperately wanted to attend but couldn’t. And, unfortunately, Dan has decided he will not conduct a Seminar like this ever again.

However, the Seminar WAS captured on tape and has been made available to Dan’s Inner Circle Members — thousands snapped it up — and now I’ve convinced Dan to let me offer it to all our customers at a substantial discount, but for a limited time, to a limited number of people.

Dear Friend,

It has been about five years since Dan presented a Seminar totally devoted to copywriting — to turning words into money — and, quite honestly, it was “elementary school” compared to what he delivered in this one-time-only, no holds barred, EVERY secret revealed, two-day workshop. The CD’s from this Seminar are “atomic”!

WARNING: This is only for people VERY SERIOUS about being world-class, powerful and very time-efficient direct-response copywriters OR who are using ads, sales letters, and other printed tools in their business.

This is definitely not for everybody. You really should NOT get this home study course if you are a small business owner who intends to stay in that role or if you are not already relatively well-grounded in direct-response and have been doing some copywriting for your own businesses or for clients. This was an advanced workshop.

GRAB THIS OPPORTUNITY IF:

(1) you are serious about turning your own business into a gold-plated, awesome money machine, utilizing ads and mailings that outperform anything you’ve ever done before, that bring in returns of $5-to-1, $10-to-1, even $50-to-1. Or,

(2) you are serious about using direct-response style copywriting for a variety of products and businesses, yours or clients’.

In these 2 days, Dan took us through EVERY element that goes into a winning ad or sales letter — in minute, exacting detail — supported by loads of examples. He revealed EVERY trick, strategy, and method he uses. Dan has never before taught anybody all of this, step-by-step, idea by idea. I doubt seriously if he ever will again.

He also presented his personal methods for being FAST, efficient, and prolific at writing sales copy. As near as I can tell, talking with other top freelance copywriters, Dan out-produces them nearly 10 to 1. Yet his “win/loss” record is better than most, as good as anybody’s.

Why Is Dan Finally Willing To Reveal Every Trick He Knows About Turning Words On Paper Into Floods Of Cash?

Dan has been asked to do this type of Training often. In fact, you’re probably getting this letter because you’ve expressed some interest in getting Dan to teach everything he does in creating super-powerful marketing materials. Until now, this year, he’s been reluctant to do a “magician shows how ALL the tricks are done” Seminar.

Currently, he is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients…. And he literally has a waiting list business, with clients standing in line and patiently (or impatiently) waiting for him to fit them in. Dan has been paid as much as $50,000.00 in royalties from one letter. Nearly 70% of all clients hiring him to write copy once, return and continue.

As a result, he’s rapidly reaching a point of being unable to accept but a very few new clients during the entire year. And Dan is determined to cut back on his workload starting next year. So, he now feels at greater liberty than ever before to lay everything he knows and does on the table.

Dan is preparing for “semi-retirement”, and this is one step in that direction. He would NOT have done this seminar if he wasn’t ready to relax and work a whole lot less, if at all. (In a sense, you are catching him at a “weak moment”. Maybe he’ll look back on this in a few years as a dumb move. We’ll see. In any case, this is your ONLY golden opportunity to crawl inside this master-copywriter’s mind and extract even his most treasured secrets.)

Originally, he intended to invite only 115 people — who each paid at least $947.00 to attend the Seminar. Then he decided to offer the same know-how, teaching, “secrets”, and examples he revealed at the Seminar as a “SEMINAR-IN-A-BOX”, but only to his Inner Circle Members. Now you can attend Dan’s special Seminar at home, at your convenience, and you’ll not only get the value of the Seminar — you’ll also have powerful “tools”, two hefty Manuals including lots of exhibits and examples.you’ll keep referring to and using over and over again. This “Advanced Copywriting Seminar-In-A-Box” is being offered in a limited number, for a limited time.

I want to give you some real insight to the immense power and value of the strategies Dan teaches and discusses in this Seminar Package. So let me just cite a few examples of his work for various clients:

1. A series of letters that took a company from�-million to over 1-million a year in sales, AND more than doubled profits.

2. A single ad that has brought in over 5-million dollars.

3. A series of letters that pulled nearly a 50% response rate.

4. A sales letter “package” that pulls a remarkable $4.00 in sales per $1.00 of cost from “cold lists”.

5. A letter mailed to just 2,200 people (est. cost about $2,000.00) that brought in over $18,000.00 in profits in 11 days. (By the time this 3-step sequence is through, this client will put at least $45,000.00 in his pocket against costs under $8,000.00.)

Here, let me check off some of the most important “secrets” definitely included in this “Advanced Copywriting Seminar-In-A-Box

(Take a look at this list, which represents only a tiny sampling of every discovery, secret, strategy, and shortcut waiting for you, surely one of these hits your curiosity button with atomic force, doesn’t it? Surely you can see something here certain to boost your income, if you only knew about it and could immediately use it? )

Just as Dan was preparing for the Seminar, he got a royalty check for $1,330.50 from a client in Norfolk, Virginia. From her test mailing of a sales letter he wrote for her, to 10,500 of her past customers and leads, she sold (just) 68 “units” (less than 1% response) at $395.00 net profit each…..$26,860.00 profit less about $10,000.00 in mailing costs….. $16,860.00 profit or $1.60 profit for every letter mailed. Now she’s mailing a second letter to the 10,432 non-buyers left from that list and rolling the first letter out to another 30,000. When it’s all over and done with, she will have made over $120,000.00 from just ONE sales letter. And Dan knew, just as sure as I knew the earth is round, that she would get these kind of results.

Wouldn’t you like to be able to create promotions like these — and be able to predict profits with absolute certainty*? How many letters could you get in the mail this week if you KNEW you’d get back a net profit of $1.60 for each one mailed? Would you like to pick up an easy $100,000.00 or so of extra money two or three times a year?

*Yes, Dan can show you how to know with 99% certainty that your copy will be profitable.

Dan Kennedy’s copywriting efforts have produced tens of millions of dollars for his clients — me included. In some cases, launched businesses. Literally made fortunes. And I doubt very seriously if there is a currently working, active, sought-after copywriter anywhere in the country who can match Dan’s track record of diversity and success, who will teach all of his methods (at any price). This really is a one-of-a-kind, possibly a once-in-a-lifetime opportunity.

The ability to create compelling sales letters CAN make or break a business. I’m not going to embarrass this person by naming him, but his letter — sent to Dan — is on file at my office and I’m quoting from it here, word for word:

“Eighteen months ago, we could not pay our bills. We went to our creditors and said we would gladly pay them in 3 months if they would wait. Some said yes, others started collection procedures. At the end of the 3 months, we had paid very little on their accounts and asked for another 3 months. Eventually they all got paid. And at the year end, we decided to pay out $60,000.00 in year-end employee bonuses – the first bonuses in 6 years! I relate the above to you because I attribute a part of our success to your teachings and consulting.”

Now I want to tell you that their turnaround is almost entirely thanks to their learning how to write one strong sales letter after another, and using direct mail to build their business. Theirs is a remarkable turnaround and testament to the power of putting the right words on paper. To their credit, they were determined, diligent “students” (and ready-fire-aim, learning-on-the-run entrepreneurs); they studied Dan’s materials, attended his Seminars, used his critique coupons, and modeled his successful campaigns. And they have gotten very, very good at this craft.

These are the kinds of results — and more: bigger, better — that you can expect by getting the Seminar-In-A-Box, and using these strategies revealed in it.

I Will Back Up This Advanced Copywriting Seminar-In-A-Box With TWO Very Generous Guarantees To Protect You Against Any Possibility Of Wasting Your Money Or Your Time

First guarantee: I’ll give you a 60-DAY FREE PEEK. You can listen, learn, and use this Seminar-In-A-Box for up to TWO FULL MONTHS without obligation. Anytime within those two months that you choose to return the package, you’ll get a FULL refund. If you will write me a letter explaining why you are unhappy, I’ll even pay you an extra $25.00 for your trouble!

Immerse Yourself In These Seminar CD’s And…..

You will be MUCH more skilled and better equipped to turn out copy that will achieve the absolute maximum possible results in any situation. Being able to turn words put on paper into floods of precisely the prospects or clients you want, or into cash business literally at will, is THE skill that can quite literally change you and your life.

Which brings me to my second guarantee: anytime within SIX MONTHS, if you can send proof you used one or more of the strategies and secrets presented in this Seminar package and can honestly say you didn’t profit by many times the price of the entire package, I’ll still refund every penny you paid PLUS $50.00 for your trouble! (I dare any direct marketing pro offering seminars to match this guarantee.)

So the Copywriting Seminar-In-The-Box comes to you with ZERO risk. I wouldn’t have it any other way.

Now Here’s What Dan Has To Say About This:

“Stop sweatin’ to sell! – flick on the chain saw! I don’t know if you’ve ever done hard manual labor in your life or not. I have and I didn’t like it. Whenever I see one of those old Tarzan or “lost treasure” movies on TV, with the natives and guides tediously hacking their way through dense jungle with machetes, sweating up a storm, I think to myself: imagine what those guys would have given for a chain saw. Well, most entrepreneurs and salespeople work just as hard as those guys do, to get customers, to make sales. Why? Because they don’t have a chain saw.

The chain saw of business is the ability to put words on paper that bring you tons of cash, fast. After 20+ years in business, with 20-20 hindsight and clear present vision, it’s obvious to me that, by far, THE most valuable skill is the ability to “sell via print”. Forget inefficient manual labor. I absolutely guarantee I can equip you with the ability to use ads, sales letters, postcards, FAX broadcasts, etc., etc. to efficiently make more money than you ever thought possible, in whatever business you’re in. Being able to turn words put on paper into floods of precisely the prospects or clients you want or into cash business is THE skill that will quite literally change your life, just as it did mine and many others I taught. One more thing: bluntly, there ARE some folks who prefer suffering, wandering around lost in the jungle, getting through it the hard way with a dull machete, so they have a masochist story to tell. I hope that does NOT describe you.”

Well, there you have it — Kennedy, to the point as usual.

Here’s what you get with your ADVANCED COPYWRITING SEMINAR-IN-A-BOX:

First, you get the complete Seminar Audio CD Learning Library consisting of 10 audio CD’s of the entire 2-day Seminar. You’ll even get the evening ‘Ultimate Panel Discussion’ included on these CD’s.

By being able to listen to these CD’s over and over again, as you drive to and from your office, fly on an airplane, run on your treadmill, or soak in your hot tub, you can “imprint” your powerful subconscious mind with all of Dan’s techniques, including many known only to a very small, elite group of direct-response “master practitioners”. Soon you’ll find that you’ve “programmed” your “computer” (the one between your ears) with the same know-how that Dan has. Kind of like mind cloning.

Second, you get Two GIANT Manuals:

(1) The actual Presentation Notes & Exhibits Manual and

(2) The “Lab” (examples) Manual that we used during the Seminar. These manuals include every example Dan showed up on the screen. You won’t miss a thing. And these will be very valuable reference tools you’ll return to over and over again. By the way, these Manuals include both Notes and Examples that have not been published before and will not be published in any other place.

And third, you’ll receive a “Blue Ribbon Package” of checklists, tip sheets, copy idea-starters, and assorted weapons I’ve assembled just for this Seminar.

“(At Least) 21 Compelling Reasons Why This ‘Secret Weapon’ Will Wind Up Putting More Money In Your Bank Account Than Any Other Business Tool You’ve Every Acquired, Period.”

(Take a look at this list, which represents only a tiny sampling of every discovery, secret, strategy, and shortcut waiting for you……surely one of these hits your curiosity button with atomic force, doesn’t it? Surely you can see something here certain to boost your income, if you only knew about it and could immediately use it? )

Incredibly, This Seminar Comes To You For Considerably Less Than You Would Have Paid To Attend It

I’ve got a genuine bargain for you. As I mentioned earlier, the people who were fortunate enough to get into this Seminar paid no less than $947.00 per person to attend. Plus they paid travel, hotel, and meal expenses which were probably another $1,000.00 or more. All total — $2,000.00 or more, not including time away from work, etc. And the Seminar was well worth every penny of $2,000.00. (Read some of the comments from the attendees.)