This training program will give you

• A knowledge of how to use Google Tag Manager to deploy third-party tracking scripts.
• The power to set up tracking without having to rely on a developer.
• A system you can immediately use to make sure all of your tags (HotJar, Optimizely, Mixpanel, etc.) stay organized.

Introduction video

Google Tag Manager is an essential skill of any technical digital marketer or analyst

Google Tag Manager probably isn’t something that keeps you up at night, wondering where you’re falling short skillwise. But if you’re in digital marketing, maybe it should be.

Google Tag Manager is a control center for your online data

What is a tag manager, anyway?

It’s like a control center for your data. If you’re operating without a control center, you’re not getting all the value out of your data measurement and analysis.

Maybe you’ve even installed Google Tag Manager and started to play around with it, but you realized it wasn’t as intuitive as you first thought. This is common. Thing is, while some of the basics are easy to get down (setting up tags, for instance), the power of Google Tag Manager goes far beyond these things. But even with some preliminary skills, you can do some awesome things with GTM.

Google Tag Manager opens up new worlds for you with analytics and optimization

Wouldn’t it be nice to simplify cross-domain tracking so your data is actually useful? To set up custom events and variables to track on page activity with greater granularity? To allow your marketing team to deploy tags without calling over a developer to help out?

Google Tag Manager solves so many of the most common problem marketers have with analytics.

Playing around by yourself can be valuable, but it’s so much more efficient to watch over an expert’s shoulder as they show you the ins and outs, the most important and powerful use cases, of Google Tag Manager.

“I’d go so far as to say that a [Tag Management System] is practically a prerequisite to managing analytics efficiently, and ultimately to deriving serious value from analytics at all.”

Nick Iyengar in MarTechToday, 2016

Tag management is relatively new in the grand scheme of the digital marketing world. It’s only going to become more and more important to know and master in the years to come, especially if you’re in digital marketing.

Take the time and invest in yourself; your future in marketing may depend on it.

8-class intensive
training course on Google Tag Manager

CXL Institute brings you an in-depth online training course led by analytics and tag management expert, Chris Mercer, of Seriously Simple Marketing.

This course will make you effective at using Google Tag Manager to increase your analytics powers at your company.

If you’re on a small team, you’ll be a hero. If you’re a marketer or an analyst at a larger organization, the value you bring to your role will drastically increase.

• Be competent in one of the most useful tools out there for a digital marketer.
• Confidently know that your tracking isn’t broken
• Use Google Tag Manager to deploy third party tracking scripts
• Set up tracking without having to rely on a developer
• Get more insights from your data with advanced tracking.
• Build a system you can use immediately to make sure your tags stay organized

When you complete this course, you’ll be able to

GTM expert Chris Mercer will pull back the curtain and let you watch over his shoulder as he shows you:

• How to use tags, triggers, and variables to customize your tracking and get more value from your data
• How to do simple cross-domain tracking
• How to use GTM to send multiple sources of data to Google Analytics
• How to create automatic tracking events
• How to set up retargeting and tracking pixels for customer acquisition campaigns
• How to use the GTM “dataLayer” feature
• How to add users and manage workflow, turning your company into a culture that values and uses data to make better decisions

All in all, this course is going to make you a lot of money.

Your full course curriculum

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This course (and all others – full list here) are included with the CXL Institute subscription.

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