Clyde Bedell – How To Convert White Space Into Advertising That Sells

A Basic SHORT COURSE in ADVERTISING CREATION by Clyde Bedell – $597

( Includes PDF transcripts and mp3 downloads )

Simple one time $597, no per-month charges, no extra costs, no nickel-and-diming or download fees.

This is your chance to study the life’s work of the advertising genius of the century, Clyde Bedell. You’ll love what I’ve put together for you.

I’m Michael Senoff and I’ve teamed up with Barrie Bedell, the son of the great ad man, Clyde Bedell and for the first time we’ve digitally published . . . The Greatest Advertising Course Ever Created.

It’s called “How to Convert White Space into Advertising That Sells”.

Here’s the story.

I interviewed Barrie Bedell after learning about this training from a box of old Jay Abraham materials I purchased 20 years ago.

In this box was a huge maroon spiral bound course 11 X 14 inches and the title was embossed in GOLD foil lettering

This was back when I was buying and selling used Jay Abraham seminars on eBay.

It’s how I got my start in this crazy marketing business.

“Advertising Mastery” was the name Jay Abraham gave for the same training you are going to learn about below.

See what Jay Abraham has to say about this training.

I was so impressed with this course that I contacted Barrie Bedell, the son, and recorded a hardcore, five-part interview with him about his father.

Keep reading to get this interview.

I kept in contact with Barrie off and on over the years mainly because I knew first hand of the intellectual GOLD he had inherited from his Dad.

Barrie was essentially retired and he was not doing much in advertising.

From conversations with him, I knew Barrie’s son had no interest in the advertising game.

BUT I DID!

If something happened to Barrie this advertising gold would be lost forever.

I HAD to do something to preserve it for future generations who want to learn from the masters of the advertising craft.

Previously, Barrie lived on an avocado and lemon farm.

On that farm he had a huge garage to store all his father’s original “How To Convert White Space Into Advertising That Sells” courses.

Unfortunately, Barrie was forced to move from the Ventura California farm and was only able to take a limited supply of his fathers archives to his new place. He’s now in Oxnard California south of Ventura.

All of the remaining courses were dumped into the trash because Barrie had nowhere to store them in his much smaller place.

What a crying shame, I thought to myself.

Saddened by this, I propositioned Barrie to let me digitize his father’s most important work in to easy to read PDF files.

And then, I negotiated for a limited time license to offer this training to YOU for a tiny fraction of what the original courses were sold for.

I fought tooth and nail to get Barrie to agree to let me offer this training for the ridiculous low price of only $597.

In the 1960s, hundreds, maybe even thousands of copy editors and ad men paid up to $23,675 in today’s money.

Of course, Barrie’s no schmuck.

He wanted his piece of the action from this promotion too.

I told Barrie, that if he allowed me to offer this to you, I would invest my own money to digitally reproduce his father’s training to today’s digital download standards.

Once you get your hands on this digitized training, you’ll appreciate all I’ve done in publishing and making this historic work available for such a low cost.

From the interview that started it all 9 years ago.

To the expensive and labor-intensive process of deconstructing the printed course material and scanning of each oversized page one by one.

The printing was close to 70 years old, so we had to digitally enhance the color and resolution so when you zoom in on each ad and each lesson, it looks better than the original printed version.

Plus, having this as digital PDF files is so much better and more convenient than lugging around these giant manuals.

The only way you could study this material was to be sitting at your kitchen table or sitting on the floor.

You can read about famous advertising men in books for under fifteen bucks. You can hear others teach and talk about them at over priced marketing seminars costing five to twenty-five thousand dollars a head.

But you can’t experience and gain an intimate understanding of these advertising geniuses until you study their life’s work.

So who is this Clyde Bedell guy and how can he help me?

Firstly, Clyde Bedell wrote his own textbook, How To Write Advertising That Sells, which McGraw-Hill published first in 1940, followed by a second revised edition in 1952. It became a hot best seller among teachers and practitioners, and entrepreneurs because of its informal style and plentiful examples.

The book is out of print however, you can find a few on Amazon ranging in price from seventy to over one thousand dollars.

I’ve got permission from Barrie Bedell to gift you this book at no additional cost with your order.

By 1963 Clyde Bedell’s advertising techniques were so successful in so many different industries that the Newspaper Advertising Executives Association begged him create an easy-to-use, systematic course.

And that’s what I have here for you.

It’s called How To Convert White Space Into Advertising That Sells.

This advertising training course consists of 14 oversize manuals (11″ X 14″) which contain 15 parts.

If you scroll down to the bottom of this page I have scanned in each and every page so you can see at how dense this training course is.

Anyway, the content within these pages reveal the most profitable and proven advertising strategies and marketing techniques that any business could ever hope to find.

I consider Clyde Bedell to be one of the greatest advertising minds our world has ever seen.  And I’m proud to be one of his students.

Bedell’s powerful, high-response techniques have sold billions of dollars worth of cars, furniture, real estate, consumer goods, memberships, professional services, and more… all during the 1930′s, 40′s, 50′s, 60′s and beyond to today.

For the first time ever, you can grab this complete set of his rare, amazing, profit-generating, advertising training manuals in color.

This advertising training course contains the secrets that can literally EXPLODE YOUR PROFITS overnight.

They have done so for countless others.

And when applied, they will do so for you.