Andriy Boychuk – eCommerce Email Marketing Customer Lifecycle

• We are living in the ‘Era of Relevance’ (2:22)

• The downside of email irrelevance (1:32)
• Customer life cycle (3:36)
• Your customers feel valued and You feel in control (1:32)
• Better numbers, more revenue (0:47)
• Benchmark (0:35)

• Course in 5 modules (1:23)
• How to take this course (1:07)
• Video length up to 15 minutes (0:43)
• Closed Community (1:10)
• Technology is overrated (1:26)
• Questions and Feedback (1:28)

Optin methods (8:59)

• Pre purchase aka welcome flow (15:54)
• Exit intent flow (5:02)
• Abandonment cart flow (6:33)
• Post purchase flow (9:44)
• Bounce Back (3:07)
• 2x buyers flow (4:26)
• Browser abandonment flow (3:15)
• Win back flow (3:38)
• Sunset flow (4:10)

• Email guidelines explanation (10:28)

Footer message (3:44)

• Opt in forms (3:24)
• Surveys (1:52)
• Share it with copywriter (1:25)

• Template structure (9:58)
• Hero images (2:22)
• Let’s Design/Build it (12:05)
• Text based emails (2:08)
• Form Design (1:29)
• Form Builder (9:57)

• Email templates (17:50)

Forms (8:42)

• Pre purchase aka welcome flow (7:23)
• Exit intent flow (1:42)

Abandonment cart flow (9:01)

• Post purchase flow (1:57)

Bounce back flow (1:53)

• 2x buyers flow (1:21)
• Browser abandonment flow (2:49)
• Win back flow (2:02)

Sunset flow (7:18)

Split test criteria (1:17) Split test subject lines (4:23) Split test offer % vs $ amount (1:51) Split test time delays (2:58)

• Take Action (0:59)
• Partner Program (1:56)